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   is of a main profitability indicators analyzed two main profitability indicators analyzed in Chapter VII of 2012 China a4 paper industry consumer survey analysis Section 2012 China a4 factors paper user awareness Section 2012 China a4 paper concerns a user, the user needs to have two different functions, prices and users have been closer to three psychological expectations, product design and user habits are still some distance d, products target customer groups investigating five, six different customer consumption characteristics of the product, the product of seven customer satisfaction surveys, customer product preferences survey indicators customer suggestions III Chapter VIII 2012 China a4 paper industry market competition on product development Current Situation analysis Section a4 paper industry a competitive China in 2012, a4 paper technical competitive analysis Second, a4 paper costs competitive analysis of three, a4 paper brand competition analysis Section 2012 China a4 paper industry concentration analysis of a regional focus analysis Second, the market concentration analysis III 2013-2017 China a4 paper enterprises to enhance competitiveness strategy